In the fourth quarter of 2024, the global smartphone market remained relatively flat with 323 million shipment units. However, Apple led the market with 23% market share, according to new data from Counterpoint Research.
The research group says that the iPhone maker achieved its highest-ever average sales price (ASP) and secured 45% of global smartphone revenues in the fourth quarter of 2024.
The global smartphone ASP increased 2% year-over-year in the quarter, supported by stable premium demand, notes Counterpoint Research. Samsung took the second spot in global smartphone sales with a 16% share.
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