Apple’s Vision Pro shipments saw a 43% quarter-over-quarter in the fourth quarter of 2024, according to new data from Counterpoint Research.
In the fourth quarter, Apple expanded the Vision Pro’s availability to new markets, including South Korea, UAE and Taiwan, which helped partially offset the overall decline. On a brighter note, the spatial computer’s enterprise salessaw an uptick, according to Counterpoint.
However, it’s not just Apple. Global virtual reality (VR) headset shipments fell 12% year-over-year in 2024, the market’s third consecutive year of declines, according to the latest update from Counterpoint’s Global XR (AR/VR) Headset Model Tracker. In the fourth quarter, the shipments fell 5% year-over-year.
About the Vision Pro
Demos of the Apple Vision Pro at Apple Stores in the U.S. can be reserved on Apple.com. To reserve a free Vision Pro demo online, go here, then follow the steps to book an appointment at your local Apple Store.
Pricing for the Vision Pro starts at US$3,499 with 256GB of storage. ZEISS Optical Inserts are available: $99 for reading lens and $149 for prescription lens.
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