This should be good news for the iPhone: 67% of US respondents plan to upgrade to a Gen AI smartphone, according to a survey conducted by Counterpoint Research across seven countries.
Generative artificial intelligence (GenAI) is a type of artificial intelligence (AI) that can generate new content, such as text, images, music, audio, and videos. GenAI models are trained on large amounts of data, and then use that data to learn patterns and structures that they can use to create new content.
Gen AI awareness was highest in North America (72%) and lowest in Japan (7%), according to Counterpoint. Smartphones have been playing a key role in the propagation of Gen AI, with nearly three-fourths of the respondents accessing the technology through their devices, led by Gen Z users, says the research group.
As smartphones remain integral to people’s daily lives, 59% of the respondents expressed plans to purchase a Gen AI-enabled smartphone within the next year, with the trend being strongest in the US, followed by Germany and France.
The aim of the survey, conducted in September 2024, was to assess people’s awareness of Gen AI, the impact of the technology, concerns, value addition, and influence on future smartphone purchase decisions. Over 25,000 individuals were contacted, but a detailed survey was conducted with a focused group of 3,535 respondents. Here are some of the highlights:
- Awareness: 32% of the respondents from a sample size of 25,000+ are aware of Generative AI, primarily through chatbots and search engines.
- Smartphone Usage: Among the aware users, 73% have used Gen AI on their smartphones, highlighting the device’s key role in boosting awareness and monetization opportunities.
- Key Benefit: 69% of users value Gen AI for its time-saving capabilities.
- Purchase Intent: 59% are open to switching to a Gen AI smartphone by September 2025, with the US leading the trend.
- Willingness to Pay: Over two-thirds of the respondents are ready to pay extra for Gen AI-enabled smartphones.
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