According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments increased 6.5% year over year to 285.4 million units in the second quarter of 2024 (2Q24).
The research group says preliminary market results show that Samsung captured the top position in 2Q24 with 18.9% share of shipments. Apple finished the quarter in second place with 15.8% share with improved performance in China and other key regions. The leading companies both saw modest growth year over year.
IDC data shows that Apple sold 45 million iPhones in 2024 compared to 44.5 million iPhones in 2023. That’s annual growth of 1.5%.
Xiaomi placed third in 2Q24 with 14.8% share while vivo and OPPO tied for the fourth position with 9.1% and 9.0% share respectively. Xiaomi and vivo both saw double-digit growth with strong performances in emerging markets and China, while OPPO’s 1.8% growth was due to a successful ongoing expansion outside China.
