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Counterpoint Research: Apple’s global iPhone sales remained flat in the second quarter of 2024

iPhoneNewsDennis SellersJuly 17, 2024
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The International Trade Commission (ITC) has announced that China-based BOE and seven subsidiaries violated Samsung Display's trade secrets and violated Article 337 of the Customs Act, reports ET News. This could lead to the banning of some iPhone models in the U.S. The ITC decided that “restrictive exclusion orders” and “suspension and suspension orders” should be issued in the preliminary judgment. A restricted exclusion order is a measure that prevents the import of infringing products into the United States. However, imported products that have already been completed using BOE OLED are excluded. Some background: in October 2023, Samsung Display sued the BOE by claiming to ITC for violating trade secrets. Samsung Display criticized BOE for using Samsung's core technology for its OLED business in an unusually strong manner. Some ‌iPhone 15‌, 15 Plus, 16, 16 Plus, and 16e models sold in the United States today contain OLED displays supplied by BOE. There’s no word on whether any of the upcoming iPhone 17 models use BOE screens.

Global smartphone sell-through volumes grew 6% year-over-yer (YoY) in quarter two (Q2) of 2024 to record the highest YoY growth in last three years, according to preliminary numbers from Counterpoint Research’s Smartphone 360 Monthly Tracker. 

Also, this was the third consecutive quarter of market growth, driven by improving consumer sentiment and macroeconomic factors. According to Counterpoint, Apple’s global sales remained flat but recorded strong YoY growth in Europe and Latin America, which compensated the low upgrade rates in the US and share loss in China following Huawei’s rise. 

However, Apple saw improvement in sales in China during the 618 shopping festival where it offered attractive discounts. In the second half of 2024, new iPhones with Apple Intelligence are expected to drive upgrade demand, per Counterpoint.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.
All posts byDennis Sellers

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