I don’t think this is a good thing, but ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps, Taboola founder and CEO Adam Singolda told Axios.
Taboola’s effort to build trust with Apple across its various teams and stakeholders was “a multiyear process,'” he said. Axio says that the deal is also a recognition from Apple that growing its ad business will require a serious sales operation — one that, if Apple doesn’t build internally, will need to be outsourced.
Marketing analytics company eMarketer estimates that Apple’s worldwide ad revenues will total $10.34 billion this year. Apple doesn’t disclose how many people use its apps but said last year that it sold more than one billion subscriptions to its paid apps, which includes Apple News and Apple Stocks.
