Apple has just launched a new marketing website, promoting the Apple Watch as a way for parents to stay in touch with their kids, reports CNBC.
The pitch is that a cellular-connected Apple Watch will give parents peace of mind when their kids are out and about, the article says. The announcement coincides with an effort in some parts of the country to limit smartphones in schools.
At a new Apple Watch For Your Kids webpage, Apple says parents can set up any Apple Watch with cellar for kids even if they don’t have an iPhone. The tech giant adds this: “Easy to call and text. Know where they are. Great ways to keep them active. It’s independence for them. And peace of mind for you.”
