Between streaming services, food delivery, and fitness, it seems there’s a subscription service for just about everything. A majority (95%) of Americans say they believe subscription-based business models will become more prominent over the next few years, but consumers’ feelings about them are mixed.
A new nationwide survey from SurePayRoll, a company that “helps U.S. small business owners succeed by providing payroll and related services through innovation and world-class support,” found that despite being enrolled in them, only 22% of Americans strongly favor subscription services. And 38% say they actually add stress to their life rather than relieve it. Here are some highlights from the report:
- The 5 most popular types of subscriptions: entertainment, technology, food/drink delivery, wellness, shopping
- 31% of those with a subscription share or split the payment with another
- 63% say they have just the right amount of subscriptions… while 20% say they have too many subscriptions
Convenience is the main reason people say they sign up for subscriptions and 1-in-10 believe the services do help them save money in the long run.
