Sunday, December 15, 2024
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Analyst: Apple considering a second generation AirTag device

In his latest Power On newsletter, Bloomberg’s Mark Gurman says Apple's AirTag is due for a revamp by mid-2025.

Analyst Ming-Chi Kuo tweets that Apple’s AirTag has seen increasing sales since its release, so the tech giant might release a second version of the tracking device.

From his tweet: AirTag, which has not received much attention, has gradually grown in shipments since its release. Shipment estimations of AirTag reach about 20 mn & 35 mn units in 2021 & 2022, respectively. If AirTag shipments continue to grow, I believe Apple will develop the 2nd generation.

The AirTag is an accessory designed to help users keep track of and find items with Apple’s Find My app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the Find My network and can help locate a lost item, all while, per Apple, keeping location data private and anonymous with end-to-end encryption. The AirTag can be purchased in one and four packs for US$29 and $99, respectively.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.