Apple ranks 46th on the Reptrack 2021 Global Reptrack 100 list; that’s up from 57th place in 2020. The list based on an analysis of millions of data points organized into seven key drivers of reputation — Products and Services, Innovation, Workplace, Governance, Citizenship, Leadership and Financial Performance.
The 2021 Global RepTrak 100 is designed to “represent the first comprehensive, post-pandemic study that evaluates the impact of unprecedented global events on company reputation and brand promises.” The world’s Top 10 companies in order of global reputation include: The LEGO Group (Denmark); Rolex (Switzerland); Ferrari (Italy); The Bosch Group (Germany); Harley-Davidson (U.S.); Canon (Japan); adidas (Germany); The Walt Disney Company (U.S.); Microsoft (U.S.); and Sony (Japan) 77.
