Thursday, August 13, 2026
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Fourth season launch of ‘Ted Lasso’ marks the biggest launch ever for Apple TV

The Season 4 premiere of “Ted Lasso” drew 296.6 million viewing minutes in the U.S. across its August 4 and 5 launch window, per Nielsen data provided by Apple.

The Season 4 premiere of “Ted Lasso” drew 296.6 million viewing minutes in the U.S. across its August 4 and 5 launch window, per Nielsen data provided by Apple, reports Deadline.

On August 5 alone, the season debut was the most-streamed program in the U.S. with more than 200 million viewing minutes. Per Apple, this also marks the biggest launch ever for Apple TV.

Deadline notes that it remains to be seen whether those numbers will be strong enough to elevate “Ted Lasso” onto Nielsen’s streaming Top 10 for the week of the Season 4 premiere. However, since those rankings don’t separate titles by season, it’s likely the series will make the cut since new seasons also generally drive a decent amount of viewers to revisit old episodes, the article adds.

The fourth season of“Ted Lasso,” starring and executive produced by Emmy Award winner Jason Sudeikis, arrived on August 5 on Apple TV with one episode, followed by new episodes every Wednesday through October 7.

Season four marks the return of fan favorites, including Emmy Award winner Hannah Waddingham, Juno Temple, Emmy Award winner Brett Goldstein, Brendan Hunt and Jeremy Swift, alongside new additions Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern and Grant Feely.

Here’s how season four is described: In season four, Ted returns to Richmond, taking on his biggest challenge yet: coaching a second division women’s football team. Throughout the course of the season, Ted and the team learn to leap before they look, taking chances they never thought they would. 

“Ted Lasso” season four adds Emmy Award winner Jack Burditt as executive producer under a new overall deal with Apple TV. Sudeikis stars and executive produces alongside Hunt, Joe Kelly, Jane Becker, Jamie Lee and Bill Wrubel. Goldstein serves as writer and executive producer alongside Leann Bowen. 

About Apple TV

Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. 

For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free. For more information, visit apple.com/tvpr and see the full list of supported devices.

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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

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