By Nancy Howard
Digital marketers have a lot of tasks that sometimes have to be performed simultaneously. If you use a Mac, it will be a little easier because there are many functional and useful tools available. Online services and widgets help you plan and control daily tasks, send mail, work with SEO tools, edit texts and media, and much more.
I have selected the seven most valuable and useful tools for every digital marketer who works with the Mac.
MailChimp
The MailChimp web service is a multifunctional tool for working with commercial emails. In addition to sending ordinary mail, you will be able to create and edit graphic materials right in the editor, create plug-ins for social networks, perform A / B testing, and automate the sending of emails for many users at once. This service is much easier, cheaper, and more convenient than manual mailings in
Gmail
If your workload doesn’t require sending out more than 12,000 emails per month, you can do with a free version of Gmail. There is a paid version for more advanced digital marketers, which provides access to a broader range of functionality.
HubSpot
HubSpot is a very useful tool for Mac, which includes several services. Marketers will find HubSpot Sales more suitable for managing email sales, commercial mailing via Gmail, G Suite, as well as tracking the response to each email. The tool allows you to track which emails users have read and which remained unnoticed.
AdWords Editor
Any digital marketer must work with search engine optimization. There are many services and sites for this purpose. For Mac OS, there is a very convenient option available – AdWords Editor. This tool allows to form a semantic core for text publications and web pages within just a few minutes of your time. With this tool, it is convenient to work with several projects at once and control them separately. Using the AdWords Editor for Mac Desktop, you no longer need to go to the AdWords website and perform many processes to select keywords for a web page or test the on-page SEO.
AdWords Editor is very convenient to use with the guest posting service Adsy, which allows you to use keywords and buy backlinks with the best backlink service linksmanagement.com to publish them automatically, saving time and effort.
Text Expander
Digital marketers often have to work with program codes and texts. Sometimes, the same fragments have to be rewritten each time so as not to look for them somewhere in the notes. Now you can use the Text Expander tool for Mac Desktop. It’s a text editor where you can create shortcuts for CSS HTML snippets and shortcuts to send email in a couple of clicks.
Alfred
Alfred is a search tool available from the official Mac App Store. This tool is named after the Batman’s Butler. It’s an interesting title, isn’t it? Use the plugin to find any file or information on your Mac Desktop in one second. The tool uses quick access codes, so the information is faster and better. You can also use this tool to quickly access the websites you need. All you need to do is enter the name of a link or a search query in its line with the “Google” add-on. In general, this is a real multifunctional “butler” for effective digitizing work on your Mac Desktop.
Piktochart
Digital marketers often work with graphics. For example, they create presentations, diagrams, and beautiful media for content. Piktochart is a service that allows performing various tasks with graphics even without special knowledge and skills. It does require special skills in editing and is not as pricey as other expensive software (such as Adobe Photoshop).
Features of the Piktochart tool:
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Around 600 templates of graphic materials, including diagrams, charts, site caps, background images for sites and logos, infographics, and much more;
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Simple and intuitive interface with a quick search for the right materials;
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The total number of free images reaches 4000 (you can create templates for your projects in a simple editor);
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Import data from tables (for example, from Excel or Survey Monkey).
Developers offer free and paid versions of the tool for Mac. If you want all the features, the paid version will cost $29 per month.
Unbounce
Unbounce is a simple Mac tool to create landing pages and track conversion in detail. Even without coding knowledge, you can create single-page websites and analyze their statistics with Unbounce Conversion Intelligence. This technology increases conversion rates and allows you to attract new customers even without expensive SEO.
With the active development of digital marketing, there are more and more new services and Mac Desktop users’ tools. For this list, we have selected the most reliable tools and services to increase your work efficiency while helping you save your time and spare your nerves.
Nancy P. Howard has been working as a journalist at an online magazine in London for two years. She is also a professional writer in such topics as blogging, IT and marketing.
