A post on Apple’s App Store Connect notes that app developers are getting the ability to offer discounts to existing and lapsed subscribers. App Store Connect, formerly known as iTunes Connect, is a suite of web-based tools for managing content sold on iTunes, the iBooks Store, and the various app stores.
It lets developers upload, submit, and manage your apps on the web or on iOS. The suite of tools also lets them view sales reports, access app analytics, invite users to test your apps with TestFlight, and much more.