Apple’s HomePod now has an installed base of 6%, or about three million, according to the latest estimates by Consumer Intelligence Research Partners (CIRP)— as noted by AppleInsider.
Amazon’s Echo speakers dominates the market with 70%, while Google Home devices have 24%. The U.S. market is thought to have about 50 million installed speakers in total as of the June quarter.
CIRP co-founder Josh Lowitz called Apple’s performance “a small but meaningful share” claimed from its competitors. But since booth Amazon and Google have low-cost devices believed to account for “at least half” of unit sales, “it’s not clear how much further Apple can establish itself in the market without a more competitive model.”
