According to the latest research from Counterpoint’s Market Monitor service, the smartphone shipments in India grew 18% annually in 2016 compared to the global smartphone market which grew 3%. Apple achieved a landmark with the iPhone, crossing 2.5 million units in a calendar year, with one-third of its total shipment coming alone from the record fourth quarter driven by seasonality and the launch of iPhone 7.
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Apple captured 10th position in the smartphone rankings during the fourth quarter of 2016, according to Counterpoint. However, it led the premium segment (above US$450) with 62% market share.
Chinese brands OPPO, vivo, Lenovo and Xiaomi continued to grow at the expense of Samsung and Indian brands. Their success was attributable to a variety of factors including strong marketing and channel push, as well as better access to components that were in limited supply. As a result Chinese brands captured close to 50% market share.
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