Xsolla, a global video game commerce company, has announced a new online destination called Xsolla Mall.
This platform allows video games to host multiple landing pages where players can access exclusive in-game items, game discounts, and premium experiences directly from developers and publishers or via campaigns with content creators and payment providers, according to CEO Chris Hewish.
Developers can showcase and monetize content from their games on a specific branded landing page within the platform, even the entirety of a game, he adds. There is a growing library of cloud games accessible through the Xsolla Mall, supported by the Xsolla Cloud Gaming solution. Xsolla Mall also merges video game content and the convenience of multiple local payment methods with the power of content creators and influencers into one cost-effective platform, providing a wide range of generating incremental revenue for games, says Hewish.
He adds that Xsolla Mall provides developers and publishers with a new distribution channel, reducing overall customer acquisition and retention costs, growing brand awareness, increasing player engagement, and generating more profit for their business.