WaterField Designs has announced its fifth crowdsourced design project to create the next generation of Gear Cases. Company owner Gary Waterfield invites customer participation through a personalized video and a one-minute survey.
As the company compiles feedback and begins prototyping, WaterField keeps customer design-team members abreast of progress with updates and continued invitations to submit feedback. The “rapid prototyping” process of these customer-ideated products results in highly functional gear that addresses customer needs directly, says Waterfield.
The company’s initial survey runs through July 10, 2018, when the first update with survey results and design progress will be made available to participants.
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