Categories: Apple CarOpinions

Volkswagen CEO is dubious that Apple will ever make its own vehicle

Volkswagon CEO is skeptical that Apple will ever make its own branded vehicle, the rumored “Apple Car,” according to Reuters.

“I’m not sure if Apple will actually bring cars to the market in the end. It would be a big effort,” Herbert Diess said at the start of the hub.berlin technology conference in Berlin, adding he was certain Apple wants to enter the car cockpit market with software.

That software would be the revamped CarPlay, which Apple debuted at the recent Worldwide Developer Conference. The software will now be able to provide content for multiple screens within the vehicle. Apple says that deeper integration with the vehicle will allow users to do things like control the radio or change the climate directly through CarPlay, and using the vehicle data, CarPlay will render the speed, fuel level, temperature, and more on the instrument cluster.

Users will be able to personalize their driving experience by choosing different gauge cluster designs, and with added support for widgets, users will have at-a-glance information from Weather and Music right on their car’s dashboard. Apple says more information about the next generation of CarPlay will be shared in the future, and vehicles will start to be announced late next year.

Dennis Sellers

Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

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