Red Sift: Apple’s support for BIMI makes it urgent for brands to adopt security standard for email identification

Red Sift, a provider of an integrated cloud email security and brand protection platform, has announced that OnDMARC, its all-in-one solution for Brand Indicators for Message Identification (BIMI) implementation, prepares organizations to display their brand logos in forthcoming BIMI-supported Apple email clients. 

The BIMI specification validates the efforts organizations have invested in strong email security standards and is only available to organizations that can pass Domain-based Message, Authentication, Reporting & Conformance (DMARC) checks.

“The addition of Apple to the roster of the world’s largest email companies supporting BIMI means that by fall 2022 it will be possible for nearly 90% of consumers to view logos in emails from organizations that have secured their domains with DMARC,” says Red Sift CEO Rahul Powar. “We are pleased to see Apple emphasize the importance of email security for logo display in their mail clients.”

According to the Data & Marketing Association 2021 Consumer Email Tracker, 68% of consumers stated that brand recognition is the most important factor in determining whether or not to open an email. BIMI standards combine strong email authentication using DMARC with Verified Mark Certificates (VMCs) as the best way to enable a sender to display their trusted, registered brand mark in their customer’s email inbox.

“Apple’s planned support for BIMI creates increased urgency for organizations to move quickly to secure a VMC, which now serves as a visual representation of security that is critical for enterprises to adopt and support,” says Chuck Swenberg, senior vice president, Strategy at Red Sift. “Our award-winning OnDMARC platform, combined with our integration with Entrust and dedicated customer success team delivers the fastest, most comprehensive approach for enterprises to display their logos via BIMI.”

For more information about how Red Sift helps enterprises adopt BIMI and DMARC, please visit here.