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UBS: Apple sold 1.7 million Apple Watches in the June quarter

Swiss bank UBS has issued a research note that projects Apple Watch sales totaled 1.7 million units in the June quarter, an increase of 100,000 units compared to its estimate of 1.6 million sales in the March quarter, reports MacRumors.com.

UBS forecasts that Apple smartwatch sales will rise to two million in the September quarter, contributing to a total of 10.35 million units in the 2016 fiscal year. If those estimates are accurate, that would make Apple Watch the most popular smartwatch for the second consecutive year, ahead of Samsung among smartwatches and only behind Fitbit and its fitness trackers in the broader wearables market.

According to the latest research from Strategy Analytics, global smartwatch shipments grew 223% annually to reach 4.2 million units in the first quarter of 2016 (Q1 2016). Apple captured 52% global smartwatch marketshare, dipping from 63% share in the prior quarter.


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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.