TV and film exec Zennon Clifton joins Apple TV+ as creative exec

Television and film executive Zennen Clifton, who was most recently executive vice president of 3BD Networks at studio 3BlackDot, is joining Apple TV+ as a creative executive, according to Variety. He’ll work on the Los Angeles-based domestic development team, reporting to head of development and current programming Matt Cherniss.

At 3BD Networks, he led all direct-to-consumer content initiatives as well as 3BD’s full-service branded content studio. Prior to that, Clifton served as vice president of TV and digital at MACRO, a global media brand driven by and representative of the voices and perspectives of people of color. 

Variety adds that the Princeton grad also co-founded full-service production company No Label in 2016 with NBA All-Star Baron Davis to develop both long- and short-form content for multicultural audiences; No Label has since developed projects for Sony, Lionsgate, Amazon, MACRO and Warner Horizon.

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung, LG, Sony, and VIZIO smart TVs, Amazon Fire TV and Roku devices, PlayStation and Xbox consoles, and at tv.apple.com, for US$4.99 per month with a seven-day free trial. For a limited time, customers who purchase a new iPhone, iPad, Apple TV, Mac, or iPod touch can enjoy one year of Apple TV+ for free. This special offer is good for three months after the first activation of the eligible device. For more information, visit apple.com/tvpr and offers.appletvapp.apple and see the full list of supported devices.