When Apple announced the financial results for its fiscal 2023 fourth quarter that ended September 30 the bad news was that Mac revenue was US$7.61 billion, year-on-year from $11.5 billion.
However, in a conference all with analysts and investors CEO Tim Cook thinks that’s about to change.
“I think the Mac is going to have a significantly better quarter in the December quarter,” said Cook. “We’ve got the M3, we’ve got the new products, and we don’t have the compare phenomenon on a year-over-year basis.”
A 24-inch iMac with an M3 chip and MacBook Pros with M3, M3 Pro, and M3 Max processors were announced Monday. Shipments should begin arriving next week — except for M3 Max machines, which won’t arrive until later this month.
