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‘Theatrical window’ for movies shortening from 75 days to 17 — at least for one studio

Movies will play in theaters for much less time before moving to home video under a new agreement between theater chain AMC and Universal Pictures, “upending the way Hollywood has done business for decades,” reports The Wall Street Journal.

Under the deal, the “theatrical window” — the time a movie plays exclusively in movie theaters — will short from 75 days to 17 days. Well, at least for movies produced by Universal. This means that movies from that studio will be available for rent and/or purchase sooner on iTunes. 

If the deal works out well, look for similar moves by other movie chains and other movie studios.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.