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The Mac still has plenty of room for growth — and new features

Still think that there’s no room for growth or innovation on the Mac? Well, to the naysayers I must point out that there’s plenty of room for both.

In 2005, market research firm IDC pegged Apple’s share of the U.S. PC market at 4%. In the first quarter of 2010, that number had grown to 6.4%. In January IDC said the Mac’s market share had grown to 12.7%. Piper Jaffray analyst Gene Munster estimates that for every half-percentage point of market share growth Apple boosts its sales by about $3 billion.

And unit sales of the Mac have grown even more impressively than market share. In fiscal 2004, Apple sold 3.29 million Macs. In fiscal 2015, almost 21 million Macs were sold.

What of new features? A few years ago, in a column for Bloomberg BusinessWeek, Arik Hesseldahl offered some ideas: “Future Macs may boast such features as embedded projectors that turn any nearby wall into a display for Keynote decks or the latest movie downloaded from iTunes. Apple has yet to adapt the innovative touch technology found on the iPhone and iPad to the Mac; multitouch technologies have been used in the touch pad on the MacBook Pro and in the Magic Mouse, but not on any Mac displays.”

He pointed out that an Apple patent filing suggests that touch controls for certain functions will be brought to the surface of the MacBook’s aluminum body, with virtual buttons that disappear from view until they’re needed. What’s more, Hesseldahl thinks we’ll see a Mac that can sense when its user is in close proximity and wake from a sleep state without requiring a wiggle of a mouse or the pounding of the space bar. (This is coming, in a manner, as, later this year, you’ll be able to wake up your Mac as you approach wearing an Apple Watch.)

So there’s lots of surprises left in the ol’ Mac platform yet, it seems. From both sales and new feature points of view.

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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.