Taylor Swift’s ‘folklore’ sets pop album streaming record at Apple Music

Taylor Swift’s unexpected new album, folklore, dominated on the global streaming platforms, reports Deadline. Spotify said Swift’s total of 79.4 million streams is a new record for an album by a female artist. Apple Music’s total of 35.47 million is a new high for a pop album.

What’s more, folklore album sales surpassed 1.3 million global sales in its first twenty-four hours, according to her Republic Records label. That means the album will easily debut at No. 1 on the Billboard albums chart, and will have the best showing since Swift’s Lover album came out in 2019.

folklore (the eighth studio album by American singer-songwriter. It was released on July 24, 2020, through Republic Records, eleven months after Swift’s seventh studio album, Lover (2019). The album was created in isolation during the COVID-19 pandemic, and announced on social media just hours before its release.