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Survey: despite high unemployment, one-in-three folks plan on getting an iPhone 12

WalletHub, a personal finance website, has examined how the COVID-19 pandemic has impacted Americans’ cell phone purchase plans and found that about 36% of Americans plan to reduce the cost of their cell phone bills. 

The good news for Apple and new iPhone 12 line-up: despite high unemployment, one-in-three people plan on getting the new iPhone this year. In fact, about 7% more people think that the new iPhone is worth going into debt for compared to last year.

Other results of the WalletHub survey:

° Almost half of Americans say that their phone is their most important belonging during the pandemic.

° Nearly 40% more people think a new phone is a necessity this year than last year, and over 70% more people think a new phone is worth going into debt for 

° Americans want price reductions: Almost 75% of people think that Apple should charge less for the iPhone due to COVID-19.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.