Tuesday, February 27, 2024
Archived Post

Survey: Amazon is the company most folks trust with their personal data (Apple is third)

Consumers are concerned about the privacy and security of their data, yet want a more personalized experience from brands, according to a new survey of more than 1,000 consumers from SmarterHQ, a multichannel behavioral marketing platform. Their results — which I find surprising — finds Amazon has earned the most trust from today’s consumers by a landslide.

Forty-eight percent of consumers trust Amazon to use their data responsibly, beating out banks, Apple, Google, other big brand stores, airlines and hotels. When it comes to Apple, 26.6% of those surveyed list it as their most trusted company.

iShoes, anyone? Apple did make a (one-off) pair of sneakers back in the ‘90s