Monday, September 25, 2023
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Survey: 42% of iPhone users would purchase the newest smartphone if it sported a ‘vastly improved Siri’

The Fluent research group has conducted a survey around current and prospective Apple initiatives. Siri, the company’s personal digital assistant, seems to be of particular interest. Key findings of the survey include:

  • Forty-two percent of iPhone users said that they would be somewhat more likely to purchase the newest generation iPhone with a vastly improved Siri. 
  • Nearly two-thirds (65%) of iPhone owners believe that Apple products are worth the premium price over other manufacturers.
  • iPhone users overwhelmingly plan to stay iPhone users. Eighty-seven percent of iPhone users plan to purchase another iPhone as their next phone
  • Android users had slightly less loyalty, with 74% saying they would purchase an Android-powered device as their next phone.

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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.