A new survey by Loup Ventures shows that 22% of iPhone owners plan to upgrade to a new model this year, notes analyst Gene Munster. The survey shows:
- 22% of current iPhone users intend to buy the newest model that is yet to be announced. This compares to 23% a year ago (iPhone X) and 15% two years ago (iPhone7).
- The iPhone business is settling into a lower growth, more predictable rhythm.
- The mix of iPhones in the next year will remain consistent with the latest model accounting for about half of new unit sales. This is in line with our model.
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Munster says this doesn’t rule out a “supercycle” in fiscal year 2019 given this survey was conducted before widespread rumors of a larger iPhone this fall. surveyed 511 people in the US regarding their intent to upgrade to a new iPhone in the next year.