Study: most NFL fans don’t want Apple TV+ as the streaming home for ‘Sunday Ticket’

The Streamable, which “helps you find the best way to stream anything,” has published a study regarding what services fans would be most and least likely to subscribe to NFL’s Sunday Ticket on. The platform surveyed 5,018 NFL fans, 1,527 of which expressed a specific preference in the service that wins the bid.

Here are the overall key findings:

  • Despite being discussed as a frontrunner to win the bid, Apple TV+ is the last place fans want Sunday Ticket to be. It placed last for the service fans would be most and least likely to subscribe to Sunday Ticket on
  • Nearly two-thirds of NFL fans said they are most likely to subscribe to Sunday Ticket if it lands on one of two platforms: YouTube (35% of fans) or Amazon Prime Video (29% of fans)
  • More than twice as many fans prefer YouTube over Apple TV+ (122% more fans) and 80% more prefer Amazon Prime Video

By the way, “Sunday Ticket,” which has aired on DirecTV, is separate from a slew of licensing deals recently completed between the NFL, most major broadcast TV networks and Amazon. Acquiring it would certainly attract more eyeballs to Apple TV+.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.