Archived Post

Store no more: Apple retail stores drop the ‘Store’ from their names

Apple is making a slight branding change to its retail business, dropping the “Store” when referring to its Apple Store locations, according to MacRumors. Apple has already made the change online, and all of its store pages now refer to stores by names like “Apple Union Square” or “Apple Green Hills.”

MacRumors says it’s a change that appears to have started rolling out with the launch of the newer Apple stores such as the Union Square location (pictured) in San Francisco. Apple has always referred to that store as just Apple Union Square, and over the course of the last few days, the company has updated all of its retail store webpages to remove the “Store” branding, the article adds.

Apple has 488 retail stores in 21 countries and an online store available in 39 countries.

Take $5 Off All Handcrafted Leather iPhone, iPad & MacBook Cases From Pad and Quill! Use Coupon: WR5

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.