Onboarding users on your iOS mobile application takes time, effort, and patience. In the past decade, the increasing popularity of the digital realm has influenced buying preferences, especially when done from a mobile device.
Users want ease, clarity, and security. Also, they demand fast access in under 60 seconds. To improve user experience when onboarding users on your mobile app, follow the six best practices below:
#1 Make the app onboarding process as simple as possible
The key to successful mobile app onboarding is to ensure the initial process is streamlined. Users no longer wish to deal with complicated registration forms that take over 60 seconds to fill out. Also, they care about privacy – now more than ever – and they want to be able to access in-app products and services really fast. Last but not least, it is important to not force users to sign up for extra services – like subscribing to your newsletter – in the onboarding stage.
#2 Be fast and efficient with your unique value proposition
Inform your users why they should register to use your mobile app. In just a few words, explain to them the benefits they get for downloading it. App usefulness is key at this stage and you want to make sure users are delighted from the very first time they come across your app in the app store.
#3 Engage with users without being forceful
Considering that the number of mobile app downloads is estimated to reach 258 billion by the end of the year, it pays to find different strategies to remain engaging. The onboarding process should entice and convince users to get your app – whether for free or paid – but the process has to feel natural, not forced. The basic rule of thumb to engage and stay engaging is to make onboarding simple – the best timeframe to complete registration is between 30 and 1.5 minutes.
#4 Make the app onboarding process fun & rewarding
Whether monetary or non-monetary, incentives matter in every mobile app onboarding process. In general, app users want to enjoy an experience; they want to be immersed in whatever you have to say, offer, or sell to them. Bonuses, discounts, and special deals for signing up are a great start. Also, remember to make things fun and enjoyable!
#5 Don’t overlook permissions & security
Increasingly more users today want to have peace of mind that whatever mobile app they download is a secure app. With cybersecurity at the top of their mind, informing users about permissions and security enables them to trust you and your business. During the onboarding process, personal information is revealed when signing up or registering. To make the user experience delightful, reveal all permissions as this will inform users that you’re transparent and reliable.
#6 Provide assistance to instill delight
Not all users know how to register or sign up to access a mobile app. Some apps are more complex than others, meaning that the onboarding process may often be tricky to handle. Just to make sure you’re not losing new users, install an easily-accessible FAQs section to get potential questions answered. Better yet, you can install a chatbot within the mobile app to enable prospects to get in touch right away should they feel they need assistance.
Improving the overall user experience of the onboarding process of your iOS mobile app is something that can only be done when you work with the right people and team to develop the app in the first place. If you’re not sure which ios app development company
to go with, get in touch with the specialists at App Maisters. With over 20 years of hands-on experience in mobile app development, they can help you make your mobile application stand from the crowd with a strategy that best matches your target audience.
