Your project’s technical health is vital for success. But what is technical SEO, and why is it so significant? Here is the SEO checklist to make your landing page a stellar SEO success.
1. Keyword Research (Systematically)
First and foremost, identify which keywords you want to rank for. The foundation of a great SEO strategy remains steady due to thorough keyword research. You can use keyword research programs like Ahrefs, Google Ads Keyword Planner, and SEMrush to find the right keywords for your business.
2. Website Crawling for Issue Detection
An SEO specialist uses a Website Crawler: Check Website Technical Health every time the project needs another audit. That helpful tool identifies website issues like a missing H1 tag, duplicate content, site speed, and more. You can fix or enhance problematic items to improve your website’s technical SEO health.
3. Improve Landing Page’s Content
Your content quality is a ranking factor for Google. The search engine wants to provide its users with the most relevant and high-quality results. Ensure your landing page’s content is well researched, keyword-rich, and informative. A sub-checklist for this point is:
- Eliminate all grammatical, logical, and other errors from the texts;
- Use keywords at least five times for each page. Remember that there should be no keyword spam. Still, there must be around ten relevant keywords and a few secondary ones;
- Systematize your content. Create subsections, bulleted lists, and all other blocks that make your text more readable;
- Fact-check every statistics piece and instance if you need that on your landing page;
- Add high-resolution and harmonious visual pieces. Moreover, the visuals must correspond to your landing page’s topic 100%;
- Add a video if there is no content of that kind.
4. Publish High-Quality Blog Posts
Google loves fresh content. A study shows that websites with a blog have 434% more indexed pages. That means more opportunities to rank in SERPs! Write blog posts related to your business and post them regularly. You can even repurpose old blog posts and give them new life with an updated spin.
5. Optimize the Landing Page’s Load Time
Speed is another ranking factor for Google. For instance, Google’s PageSpeed Insights — tool helps you check your website’s speed and recommend what to fix. Users are impatient, so a slow website will only cause them to leave. And remember that the loading time should not exceed 600 ms! Furthermore, ad campaigns will slow it down. Hence, you want your landing page to handle thousands of visitors without delays.
6. Improve Navigation
Use clear and concise labels for all items and subcategories. Implement a search bar if your website is extensive. Users should spot what they need in just a few clicks. And that works for landing pages too. The guest must see what they need in a couple of scrolls. The demanded information should appear momentarily! The guest should never wait for more than two seconds.
7. Optimize the Landing Page for Mobile Devices
More than 60% of web traffic comes from mobile devices. That’s why optimizing your website for mobile devices would be best. You don’t want potential customers to leave your website because it doesn’t look good on their mobile devices! The layout should be clean, and the texts must be legible.
8. Use Attractive Visuals
The human brain processes visuals 60,000 times faster than text. Hence, you must use attractive visuals on your landing page. High-quality images, videos, and infographics will make your landing page more appealing. Moreover, that helps you better transmit your message.
9. Add SEO-optimized Texts to Call-to-Action Buttons
First and foremost, your call-to-action buttons should be visible and clickable. The text must be clear, so users understand what will happen when they click the button. Three short sentences suffice to boost this constituent.
10. Use Keywords
Use relevant keywords throughout your landing page content, title, and meta tags. Google Keyword Planner is a great tool to help you find the right keywords for your business. But don’t overdo it! Using too many keywords, also known as keyword stuffing, will hurt your SEO.
11. Include Customer Testimonials and Reviews
Including customer testimonials and reviews is a great way to build trust with potential customers. People are likelier to buy from a business others have already tried and liked.
12. Get Listed in Local Directories
When potential customers search for businesses in the area, you want your business to come up. Local directories are a great way to improve your local SEO. Google My Business is a great thing for starters. Just create a free listing for your business and make sure all your information is accurate.
13. Structured Data Implementation
Structured data is a code you can add to your website to help search engines understand your content better. That can be anything from your business address to customer reviews. By adding structured data to your website, you can make your site appear in richer search results, also known as rich snippets. These rich snippets include star ratings, customer reviews, and prices.
14. Optimize Images
Make sure all the images on your website are optimized for SEO. That means adding keywords to your image file names and alt text. When you do that, you can ensure your images appear in Google Image Search results.
15. Implement an SSL Certificate
An SSL certificate is a code that helps encrypt data on your website. That means it helps keep your website and user information safe from hackers. Implementing an SSL certificate can help improve your website’s security. That, in turn, boosts your ranking in Google search results.
16. Use Social Media
Social media is a great way to promote your landing page and connect with potential customers. You can use social hubs to drive traffic to your landing page and share your content with a wider audience. Plus, you can use social media to build relationships with potential customers and stay top of mind when they’re ready to buy.
17. Monitor the Results
You can use several analytical tools, such as Google Analytics, to track your results and make changes along the way. For example, you can check which of your landing pages have the lowest conversion rate and try to improve them.
We hope to see your page in Google’s top search results! Now you may optimize your landing page for better search engine ranking and improved conversion. Remember to keep your user in mind throughout the process and always test, test, test!