Second season debut of ‘Ted Lasso’ delivers Apple TV+’s biggest weekend premiere

Apple TV+’s “Ted Lasso,” nominated for 20 Emmy Awards, debuted its second season on Friday, July 23. And it delivered the streaming service’s biggest premiere day ever, largest opening weekend ever and #1 debut across all series and movies, Apple told Deadline.

About the streaming accomplishments of ‘Ted Lasso’

The tech giant didn’t provide hard numbers to back its claims, but says:

  • During the Ted Lasso season two premiere weekend July 23-25, Apple TV+ grew its new viewers by a record-breaking 50% week-over-week. There was halo effect, with Ted Lasso helping boost viewership for Apple TV+’s comedies “Schmigadoon,” “Physical,” and “Mythic Quest,” as well during the three-day period.
  • The viewership for the opening weekend “Ted Lasso”’s second season was six times bigger than the viewership for the series premiere weekend last year.
  • Premiering on Apple TV+ in more than 100 countries, the “Ted Lasso” season two opener drove Apple TV+ to +200% viewership increase vs. the previous weekend across the United States, U.K., Canada, India, Italy, Australia, Mexico, Brazil, Russia, France and more.

About Apple TV+

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at, for $4.99 per month with a seven-day free trial. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.*

For more information, visit and see the full list of supported devices

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.