Sales dip 12.8% year-over-year, but Apple’s iPad still has 38.3% of the global tablet market

A new report by 9to5Mac says the upcoming refresh of the iPad Air will offer a bigger model, while the 2024 iPad Pros will get “slightly bigger and also thinner.”

According to the latest Canalys data, worldwide tablet shipments reached 33 million in quarter three (Q3) of 2023, marking a 7% annual decline. But this represents an 8% sequential increase, reflecting a revival of the tablet market ahead of the crucial holiday season and the strong performance of new entrants in the space, adds the research group. 

Apple’s iPad still dominates the global tablet market, though sales are down 12.8% year-over-year. Apple sold 12.5 million tablets in quarter three for 38.3% market share. That compared to sales of 14 million and 40.8% market share in Q3 of 2022.

Following Apple in the top 10 worldwide tablet market and their market share in Q3 of 2023 are: Samsung, 19%; Lenovo, 8%; Huawei, 5.7%; and Xiami, 49%.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.