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Rumor: the follow-up to the iPhone X could be even more expensive

Sales of the iPhone X are disappointing so Apple may raise the price of the follow-up to the high-end smartphone later this year, according to UBS.

In fact, the tech giant could raise the price of the new 2018 flagship iPhone X to $1,100, according to an analysis of average sales prices (ASPs) by analysts Steven Milunovich and Benjamin Wilson. Their belief is that “once Apple establishes a price band it typically keeps it, consistent with what we’ve heard from former Apple employees,” the UBS told clients in a note, as noted by Business Insider

The analysts also predict that at the pricer iPhone X follow-up with the price of the entry-level iPhone SE dropping as low as $300. 

The Sellers Research Group (that’s me) think Milunovich and Wilson are kinda correct. However, I think the “iPhone X Plus” will keep the same price point as the iPhone X, but will be joined by a 6.5-inch iPhone X Plus that will cost $1,100 (or even $1,200, depending on which new features are introduced). However, I do think the price of the iPhone SE will drop to $300, but that the entry-level smartphone won’t be updated with new features.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.