A new Apple TV set-top box is expected to be released in the first half of 2024, notes MacRumors.
Apple announced the current generation of the Apple TV 4K (US$129)that packs the A15 Bionic chips in October 2022. What’s more, HDR10+ support joined Dolby Vision on the set-top box.
The current Apple TV 4K is available in two configurations: Apple TV 4K (Wi-Fi), which offers 64GB of storage; and Apple TV 4K (Wi-Fi + Ethernet), which offers support for Gigabit Ethernet for fast networking and streaming, Thread mesh networking protocol to connect even more smart home accessories, and twice the storage for apps and games (128GB). See my review here.
The next Apple TV will be equipped with a faster processor compared to the current model, according to Bloomberg‘s Mark Gurman. The Sellers Research Group (that’s me) thinks the processor will be the A17 Pro chip that debuted in the iPhone 15 Pro models.
Apple analyst Ming-Chi Kuo expects the next Apple TV to be “more affordable” than the current model. He said a “sub-$100 price” would be the “sweet spot” for the Apple TV, but exact pricing for the next model remains to be seen. However, the Sellers Research Group doesn’t foresee a price cut.
Instead, Apple will add more value to the current pricing. Of course, the tech giant could sell older models at a sub-$100 price, but don’t expect the new, improved model to be discounted. Also, don’t expect any major design changes.
