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Rumor: Apple to unveil video streaming service on March 25, but launch could be months away

The scuttlebutt this week is that Apple will debut its long-awaited video streaming service on March 25, along with a subscription news service to complement Apple News. Now Variety is reporting that Apple will preview some of its original series on that date, but the streaming service itself won’t launch until late summer or early fall.

The article says that the tech giant has vowed to its high-caliber producing partners to mount marketing blitzes on behalf of the shows in addition to the service itself. Bloomberg reported Wednesday that the company had invited Aniston, Witherspoon, Jennifer Garner, and J.J. Abrams to attend. Sources tell Variety that other talent associated with upcoming Apple content, including Jane Krakowski and Hailee Steinfeld, have been invited to attend.



Upcoming original programming titles from Apple include:

“Amazing Stores,” 

“Are You Sleeping,” 

“Home,” “Little America,” 

“See,” 

An untitled Damien Chazelle drama, 

an untitled Reese Witherspoon/Jennifer Anniston/Steve Carrell dramedy, “Dickinson” (a half-hour comedy starring Hailee Stenifeld), 

an Ronald D. Moore science-fiction drama dubbed “For All Mankind,” 

An untitled M. Night Shyamalan thriller series, 

A TV series adaption of “Foundation,” the Isaac Asimov science fiction novel trilogy, 

The half-hour dramedy “Little Voices” from producers J.J. Abrams and Sara Bareilles, 

“Little America” from the screenwriters (Emily V. Gordon and Kumail Nanjiani) of “The Big Sick” and producer/writer Lee Eisenberg, 

A drama series about pre-teen investigative reporter Hilde Lysiak, 

A TV series based on the “Time Bandits” movie, 

An English-language adaptation of the French short-form series Canal+, “See,” a world-building drama set in the future, 

A series based on the bestselling 2017 novel “Pachinko,” 

A half-hour scripted comedy from Rob McElhenney and Charlie Day, “Defending Jacob” starring Chris Evans, 

A series produced by Anonymous Content and based on the New York Times article, “Losing Earth: The Decade We Almost Stopped Climate Change,”

An AAU basketball drama series dubbed Swagger from NBA superstar Kevin Durant,

“My Glory Was I Had Such Friends,” a limited TV series for Apple. The one-hour limited drama stars and is executive produced by Jennifer Garner and executive produced by J.J. Abrams via his Bad Robot Productions banner. Based on the 2017 memoir of the same name by Amy Silverstein, “the story showcases the power of friendship and the resilience of the human spirit as it follows an extraordinary group of women who supported Silverstein as she waited for a second life-saving heart transplant.”

Original series, specials, and shorts based on the “Peanuts” gang of characters created by Charles M. Schulz.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.