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Rumor: Apple to offer ‘Apple One’ bundle of subscription services

Apple is preparing a series of bundles that will let customers subscribe to several of the company’s digital services at a lower monthly price, according to a report by Bloomberg‘s Mark Gurman.

Quoting unnamed “people with knowledge of the matter,” the usually-reliable Gurman says the bundles, dubbed “Apple One” (at least inside Apple presently) will launch as early as October alongside the “iPhone 12” announced. There will purportedly be different tiers.

A basic package will include Apple Music and Apple TV+, while a more expensive variation will have those two services and the Apple Arcade gaming service. The next tier will add Apple News+, followed by a pricier bundle with extra iCloud storage for files and photos.

Chances this rumor is true, according to the Sellers Research Group (that’s me): 100%. Besides Gurman’s proven track record, it make perfect sense. After all, it’s what Amazon does with its Amazon Prime service with great success.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.