Apple is reportedly negotiating with Samsung Display for a reduction of the price of OLED panels as the iPhone X maker looks to lower the production cost in order to ramp up sales of OLED-based models, according to DigiTimes, quoting unnamed “industry sources.”
OLED panel accounts for about one-third of the total production cost of an iPhone X and has been pinpointed as a key factor contributing to the lackluster sales of Apple’s first OLED model, the article says. DigiTimes says the tech giant is likely to purchase up to 100 million OLED panels from Samsung Display in 2018, with 25 million to be used by the current iPhone X and the remaining 75 million for the next-generation OLED models to be launched in 2018 — one being a 5.8-inch model and another a 6.5-inch one, indicated the sources.
According to the Sellers Research Group (that’s me), this rumor is likely true. However, as I’ve said before, I feel the iPhone X has been a success and reports of its “lackluster” sales have been highly exaggerated.
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