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Rising price of movie tickets could benefit Apple and iTunes

This weekend I took my daughter and I to see Guardians of the Galaxy, Vol. 2. It cost us $20 to see the film. That’s the matinee price (before 4 p.m.) at a Regal movie theater in Nashville, TN. Prices are higher elsewhere.

The average price of a movie ticket in the U.S, including less expensive matinee prices, for 2017 is $8.84. For comparison’s sake, the average price was $5.39 in 2000, $4.22 in 1990, $2.78 in 1980 — and .36 in 1948. 

Okay, let’s do the math. It’s going to cost me about $20 (not counting overpriced concessions) to see a movie in the theater these days. I can buy two new movies (Passengers and Hidden Figures, which were both on sale for $9.99 at iTunes when I wrote this) for the same price and watch them as often as I want. 

Ignoring the issues of passing along digital purchased movies to your heirs, it makes more sense to wait and buy a movie at iTunes rather than going to the theater. Especially if you were to spend money for a 60-inch (or bigger) HDTV and a good speaker system. 

Don’t get me wrong. I go see at least one movie a week. But if ticket prices keep going up,  it’s possible that movie theaters might be another casuality of Apple’s success.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.