Thursday, February 29, 2024
Archived Post

Research group: Apple TV+ will help boost SVOD market in Eastern Europe

Eastern Europe will have 26.19 million SVOD [subscription video on demand] subscriptions by 2024; up from 10.02 million recorded by end-2018, according to new data from Research and Markets.

The research group says imminent launches of both Disney+ and Apple TV+ — launching this fall — will further boost the sector. Research and Markets forecasts nearly three million subscribers for Disney+ by 2024 and says that Apple TV+ “will be more modest” (though it didn’t give a number).

Research and Markets says Russia will supply 8.77 million to the 2024 total, with Poland bringing in another 6.32 million. Together, they will account 58% of the region’s total. The research group forecasts that Netflix will have eight million subscribers across 22 Eastern European countries by 2024, double its 2018 result and representing 30% of the regional total.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.