Report says Apple TV+ now has 7% of the US streaming market

According to new data from JustWatch, an international streaming guide, Apple TV+ is slowly, but surely, gaining traction in the streaming market and now has 7% of the market.

The report says the streaming market in the US sees a “fierce rivalry” for first place with Netflix and Prime Video a mere 2% apart. Following that trend, Disney+ and HBO Max stand parallel to one another with Disney+ slightly overpowering HBO Max and claiming the third spot this quarter. 

Netflix suffered from a downward spiral this year, losing -2% of shares by September. On the other hand, Disney+ gained an advantage in the streaming wars, winning over +3% of the market. Similar to Disney+, Apple TV+ and HBO Max both did well, each adding +2%, according to JustWatch.

Netflix dominates with 27% of the streaming market. It’s followed by Prime Video (19%), Disney+ (15%), HBO Max (15%), Hulu (10%, Apple TV+ (7%), Paramount+ (4%), and all others (9%).

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.