Report: 1-in-4 subscribers plan to ditch Netflix this year (mainly due to increasing cost)

Reviews.org, a website that “tests the products and services that connect your home to your life,”surveyed 1,000 Americans to gauge their streaming habits in 2022 and found that 1-in-4 are planning to leave Netflix this year. Also, the report has (kinda) good news for Apple TV+.

Here are the highlights from the report:

° The average American is subscribed to four streaming platforms.

° With 1-in-4 subscribers planning to leave Netflix this year, that could be over 18 million US subscribers—and an estimated $272 million in lost subscriber revenue for the streaming company.

° Nearly two-thirds of respondents cited Netflix’s increasing cost as a reason for leaving. 

Reviews.org surveyed 1,000 Americans in August 2022 16 years and older with a +/- 4% margin of error and a confidence level of 95%. Respondents were asked about their streaming habits, streaming service subscriptions, and their feelings about Netflix in particular.

Of the respondents, 78% subscribe to Netflix; 46% to Disney+, 42% to HBO Max, 33% to Peacock, 26% to Hulu, 22% to Apple TV+, and 5% to Amazon Prime.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.