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Renaming Beats 1 is likely the first step in the demise of the Beats brand

As of Tuesday, Beats 1, the flagship global radio station, was renamed Apple Music 1. I wasn’t surprised, and suspect it’s the beginning of the end of the Beats brand.

On May 28, 2014, Apple announced its intention to acquire Beats Electronics for US$3 billion—with $400 million to be paid in Apple stock and the remainder in cash. The acquisition closed on August 1, 2014. 

Apple is expected to debut its own over-the-ear headphones that will purportedly be dubbed “AirPods Studio.” If/when this happens, the tech giant will be selling them alongside headphones bearing the logo of its Beats subsidiary. 

I’ve long said that I don’t see the logic in having Apple-branded AND Beats-branded over-the-ear headphones since Apple owns Beats. I suspect the tech giant is going to drop the Beats brand in the near future and have all its audio products simply carry the Apple logo. Renaming Beats 1 is likely the first step in this process.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.