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Private Medicare Advantage provide now offers Apple Watch as a member benefit

CNBC reports that Devoted Health says it’s the first Medicare Advantage plan to offer Apple Watch as a benefit to its members. Its marketing materials show that it will help members pay for the cost of the device up to $150. 

CNBC says that Apple is in talks with a number of health insurers to cover the Apple Watch, but this represents an early move into the senior market. Devoted Health is a health insurance start-up targeting seniors. Medicare Advantage is a type of Medicare health plan offered by a private company that contracts with Medicare.

Working with Medicare Advantage plans offers a big potential boost to device sales because seniors are increasingly adopting smartphone technologies and might be interested in a smartwatch. CNBC says Apple has been “courting this population by introducing features and services that are intended to be beneficial to older users, such as fall detection and heart health monitoring.”

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.