Sunday, September 24, 2023

Preorders for the iPhone 15 lineup apparently 10-12% higher than iPhone 14 preorders were

Apple is expected to gain a larger share of India's smartphone sales, with the high-end iPhone 15 Pro and Pro Max models accounting for more of its shipments.

In a note to clients — as noted by 9to5Mac — analysts at Wedbush say they’re seeing about 10-12% more pre-orders for this year’s iPhone 15 lineup than it did in the same period last year.

“The mix is heavily skewed towards iPhone 15 Pro/Pro Max with Pro Max exceptionally strong in the US, China, India, and parts of Europe,” says Wedbush. “This is a clear positive for Apple with ASPs set to be a major tailwind for Cupertino in this iPhone 15 cycle with our expectation of an ASP in the ~$925 range and up roughly $100 over the last 12-15 months given heavy Pro mix model shifts.”

Delivery/shipment times now have moved to late October to early November for various models of iPhone 15 Pro/Pro Max with the iPhone 15 set to go on sale in Apple Stores/retail on Friday, Sept 22. The iPhone 15 Pro Max looks like a clear standout on this cycle, according to Wedbush.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.