Owlchemy Labs CEO Andrew Riche tells GamesIndustry.biz that Apple’s Vision Pro is the “biggest step towards VR mainstream adoption.”
The studio announced in February that it was porting VR hits “Job Simulator” and “Vacation Simulator” to the spatial computer. Eiche says that the strategy has always been for the studio’s games to be on as many platforms as possible, regardless of how big the platforms are.
“Owlchemy has always been a multi-platform studio even back to the days when we were doing mobile games,” Eiche tells GamesIndustry.biz. “And so it’s less about a niche within a niche and more about the future. I think a lot of what Vision Pro represents, and a lot of what people care about, is they’re hearing that this headset has reinvigorated the popularity of XR. I gave a webinar with Unity [about Vision Pro] and it was the most popular webinar they had ever done.”
He adds: “I see it as one of the biggest steps towards mainstream adoption. I think there’s still a lot of things that we have to figure out to get there. But as far as friction [goes], which is one of the biggest things that we fight in XR… It’s one of the lowest friction devices. You put it on, there’s no room setup, it’s not yelling at you to draw circles or whatever, it just runs the apps. There’s no caveats to it.
“And I think that, thinking strategically, that’s really important to have a headset that you could just put on, it auto adjusts the lenses, it logs you in, it does everything.”
About the Vision Pro
Demos of the Apple Vision Pro at Apple Stores in the U.S. can be reserved on Apple.com. To reserve a free Vision Pro demo online, go here, then follow the steps to book an appointment at your local Apple Store.
Pricing for the Vision Pro starts at US$3,499 with 256GB of storage. ZEISS Optical Inserts are available: $99 for reading lens and $149 for prescription lens.
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