Over 100 million people now wear an Apple Watch, according to a report by Neil Cybart at “Above Avalon.” Based on his estimates, Apple surpassed this adoption milestone this past December.
Cybart says it took five-and-a-half years for the Apple Watch installed base to surpass 100 million people, though the installed base’s growth trajectory has not been constant or steady over the years. Instead, the number of people entering the Apple Watch installed base continues to accelerate.
Cybart notes that the 30 million new people that began wearing an Apple Watch in 2020 nearly exceeded the number of new Apple Watch wearers in 2015, 2016, and 2017 combined. At 100 million users, the Apple Watch is Apple’s fourth-largest product installed base behind the iPhone, iPad, and Mac.
“At the current sales trajectory, the Apple Watch installed base will surpass the Mac installed base in 2022,” writes Cybart. “Surpassing the iPad installed base will take longer and likely be measured in a number of years based on the current sales trajectory.”