According to an analysis by StockApps.com, out of the five major digital firms (Apple, Google, Twitter, Amazon, and Facebook.) Google harvests the most data on its users and Apple the least.
The corporation collects thirty-nine data points for each user. Here are the highlights of the report:
° Google takes the cake when it comes to tracking most of your data. This should not surprise, given that their entire business model relies on data.
° Twitter and Facebook both save more information than they need to. However, with Facebook, most of the data they store is information users enter.
° Apple is in a league above Amazon in protecting user privacy. It is the most privacy-conscious firm out there. Apple only stores the information that is necessary to maintain users’ accounts. This is because their website is not as reliant on advertising revenue as are Google, Twitter, and Facebook.
° Each of these data firms focuses on a particular category of data and not the quantity of data. Google collects more different types of information for individual users. The firm relies on this data for targeted advertising rather than relying on third-party trackers.
° Digital firms are keen on harvesting as much data as possible. This demonstrates how pervasive tracking of users is on the internet at present. It also shows that a significant amount of work needs to be done before individuals can begin to feel safe while using the internet.